Who is David Soknacki? A new candidate is throwing in his hat for Mayor of Toronto, and he's crafted a clever online campaign strategy (such as the image above). Soknacki is the former City Councillor for Scarborough East as well as the city's former Budget Chief - it sounds dry, but according to a post Soknacki made for the Huffington Post, that's the point. What good will it do Toronto if Jimmy Kimmel knows our Mayor's name? Probably... none?

In the Huffington Post piece Soknacki explains he's a lot like Ford: he's a business owner, in favour of tax cuts, dismayed by Scarborough's transit situation, and comes not from snooty downtown TO (right?) but from one of the city's oft-neglected regions (Scarborough, in Soknacki's case). That's where the commonality end though. Soknacki champions playing it cool at City Hall - "building creative solutions requires patience, good humour and a deep base of policy knowledge." Not exactly the warpath attitude that Ford is displaying in his own race to Ford More Years.

Soknacki is campaigning on his website (it's about as pro lastcallto's - this looks like an election that will be all about fancy web presence) and on on Twitter.